Brief

Re-launch of Navtal at the Distributor’s meet on completion of 100 years of the brand.

Approach

Navtal is a 100-years old Padlock brand from the house of Godrej that holds its own position in the market.

No other Padlock brand is as old as Navtal and neither can the competition products match its Quality.

Hence, we renamed Navtal – Padlock cha Raja (Just like Lalbaug cha Raja is known as the King of all Ganpati pandals in Mumbai)

Implementation

A procession replicating the one for Lalbaug cha Raja was carried out outside Godrej Office on Eastern Express Highway.

Distributors were made to wear Nehru caps and Kurtas carrying branding of ‘Padlock cha Raja.’

Key Highlights

#padlockcharaja was used for further Digital amplification