Brief

Planning a Pan-India launch BTL campaign for Sporto Red

Approach

Connecting Target Group (TG) with the Brand’s Tagline – Khelte Raho

Implementation

A mall activation campaign with Pool Football activity and Virtual Reality were planned at High Footfall Malls across North India.

Participants were asked to like the Sporto Red page to participate in the activities.

Winners won free Merchandise and Discount vouchers from Sporto Red.

Key Highlights

#khelteraho was used for further Digital amplification to create a digital connect with the Target Group.