Planning a Pan-India launch BTL campaign for Sporto Red
Connecting Target Group (TG) with the Brand’s Tagline – Khelte Raho
A mall activation campaign with Pool Football activity and Virtual Reality were planned at High Footfall Malls across North India.
Participants were asked to like the Sporto Red page to participate in the activities.
Winners won free Merchandise and Discount vouchers from Sporto Red.
#khelteraho was used for further Digital amplification to create a digital connect with the Target Group.