Brief

Plan an Experiential marketing campaign for Park Avenue Voyage

Approach

Target the Millenials at Music Festivals

Implementation

An LED Diffuser was created and placed in the dancing arena of Sunburn.

An attractive stall was conceptualized by the design team and executed by the production team.

Smoke Machines were used to diffuse fragrances by Park Avenue at the Stall.

‘Customize your Park Avenue Wings’ activity was initiated where Target Group (TG) was asked to select their favourite version of the Park Avenue wing appearing on the LED to pose with it.

They were then asked to upload these pictures on Park Avenue handle using #voyagetosunburn to win a free sample.

Key Highlights

The Park Avenue LED Diffuser was the key highlight of the Sunburn festival and Target Group (TG) loved taking pictures with it.

The event turned out to be a huge hit at the festival.