Today’s businesses need to tell compelling stories and this is achieved most effectively through the use of visual content. Humans are visual creatures and can process images 60,000 times better than they can process text. Visual storytelling is a strategy for using visual content to communicate a narrative. An effective piece of visual storytelling inspires an emotional response, educates the audience, and/or guides them to a particular conclusion. Visual storytelling can take place in a single piece of content—such as a motion graphic, infographic, or social media post—or it can be achieved over the course of several connected and complementary pieces of content. Studies have shown that blog posts with visuals drive up to 180% more engagement than those without. Posts with videos attract over three times more inbound links than plain text posts. Different content requires different approaches. Photos tend to be most effective when you’re trying to get...