Humorously Social: The Power of Humor in Social Media Marketing


Now a day’s many brands successfully sell their products or services using humour through social media. Because one of the most effective ways to market is to evoke emotion.

People feel good when they laugh. It releases endorphins, relaxes the body, boosts the immune system and helps to relieve stress. Funny content gets shared more on social media because laughter eases tension and forms a sense of unity through groups.

Relatability is crucial for success in today’s digital marketing sphere — especially for coveted consumers such as Millennials and members of Gen Z. Competence and quality are no longer good enough. Unfortunately, a company that produces exceptional products can still struggle to secure sales if consumers cannot identify or connect to the company’s core brand message.

Incorporating humour into a Brand’s marketing strategy can help give the brand a more human side which is always refreshing to the customers in this ever-growing technological world. Humour’s primary benefit lies in its ability to engage customers. Comic content serves the important purpose of telling a story, which, in turn, makes customers feel connected.

Followers who perceive your brand as funny are more likely to engage with your social media content, and ultimately, become loyal customers. Put in the effort to determine what exactly your target audience finds funny. A few laughs may make all the difference between a stale social media presence and a rockstar campaign.