10 Jan Is Guerrilla marketing the new age marketing
Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock.
Why Guerrilla Marketing Makes So Much Sense now?
- 2021 has made us more aware of our environment.
- Life has slowed down. Almost decelerated.
- Marketing budgets are lower than ever.
This is exactly why, now is the perfect time to let the guerrilla out. As for guerrilla Marketing, it is simple to appreciate, easy to execute and inexpensive.
Guerrilla marketing is aimed towards existing customers in order to increase their engagement with the product or service. They are easier to recognize and will more likely share the experience with their friends. In order for guerrilla marketing to be successful, it must be extremely unique, because these campaigns can easily go viral and boost your brand.
Components for Guerilla Marketing Campaign
Guerilla marketing campaigns are considerably cost-effective and unquestionably a unique way to divert attention to your brand and vision. This type of marketing campaign is used to increase recognition and customer base.Here are a few components we need to apply so that our strategy works too!
- Keepin it 100% real. If you have an original and genuine idea, use it.
- Location is key. It would help if you prioritized where you launched the campaign.
- It should be unexpected. It would be best if you utilized the element of surprise.
- The execution must be flawless. Just because they don’t cost much doesn’t mean they should be done just for the sake of doing things.
- Keep in mind that this is mainly to create awareness and direct the viewer’s attention to your vision and your company. You still need to follow the traditional strategies too for a full-proof plan.
One aspect of guerrilla marketing that has particularly appealed to marketers, is its ability to be carried out in an effective way, at a low cost. While a lot of creative and intellectual investment is required to create a successful campaign, it doesn’t need to be expensive in execution. Michael Brenner, a content marketing specialist, summarised the concept of guerrilla content in his article, explaining that this style of marketing is like expanding on current content and repurposing it – it’s an investment of time as much of anything else. While time does equate to cost, guerrilla marketing negates the eye watering fees associated with press space, TV and radio coverage.
Guerrilla marketing utilises existing environments, be they real or virtual, so they become a vehicle for brands wishing to think outside of the box.