Social Media Marketing: The New Age Marketing

Today’s generation is more active on Social Media than in the “Real World”. People usually spend most of their days interacting with others online, be it regarding their work, or during their leisure time, the world has completely shifted to the online society. As a result, traditional marketing techniques which were used earlier are slowly taking a back seat. Businesses need to cope up with this situation, brainstorm new ideas and are required to come up with new innovative techniques to market their services online. This has given birth to one of the most popular forms of new age marketing i.e. Social Media Marketing. 

Social media has changed the way we function as a society, including the way we connect with one another. As soon as platforms like Facebook, Twitter, and Instagram took off, businesses also took notice. They began to use these sites to further their interests through social media marketing as these sites are able to change consumer behaviour. Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it. Many social networks allow users to provide detailed geographic, demographic, and personal information, which enables marketers to tailor their messages to what is most likely to resonate with users. 

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging with your followers, analyzing your results, and running social media advertisements. Social media marketing first started with publishing. Earlier, businesses were sharing their content on social media to generate traffic to their websites and hopefully sales. But nowadays, social media has evolved far more than just being a place to broadcast content. Today businesses use social media in different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and respond to relevant mentions. A business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising). 

Social media marketing helps businesses: 

  • Increase brand awareness 
  • Build engaged communities 
  • Sell products and services using native social commerce solutions
  •  Measure brand sentiment through social listening 
  • Provide customer service on social media platforms 
  • Advertise their products and services to target audiences 
  • Draw more inbound traffic 
  • Improve their search engine rankings 
  • Improve brand loyalty 
  • Generate a conversation about their products and services.

 

For every marketing idea, there has to be a strategy, without having a defined plan, you can not go forward with promoting your products and services in the right and effective way. A social media marketing strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress. Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. 

How to create a social media marketing strategy: 

  1. Choose social media marketing goals that align to business objectives 2. Learn everything you can about your audience 
  2. Know your competition 
  3. Do a social media audit 
  4. Set up accounts and improve profiles 
  5. Find inspiration 
  6. Create a social media content calendar 
  7. Evaluate and adjust your strategy 

One of the main purposes of employing social media in marketing is as a communication tool that makes the companies accessible to those interested in their product and makes them visible to those who have no knowledge of their products and services. These companies use social media to create buzz among their target customers. It’s the only form of marketing that can touch consumers at each and every stage of the consumer decision journey. 

Social media marketing is a powerful tool and holds many benefits for your company. It is a constant process that needs to be a part of your overall marketing strategy and your daily routine. As a continually evolving practice, you must always strive to be creative and on-trend and ultimately, showcase the great brand that you are to your audience out there.