Why SEO is Becoming Increasingly Important to Businesses

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the process of taking steps to help a website or piece of content rank higher on Google. It is used by businesses and individuals to maximize the visibility of their websites and content, to boost traffic and grow the business. 

The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that position. To make it a bit simpler, search engine optimization involves taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something. For example you wrote an article about Digital Marketing, now when someone searches “Digital Marketing article” on Google, you want them to land on your page by making it come higher on the search engine so that it is visible for people who are searching for that particular topic. It’s not easy, but that’s what SEO marketing is all about. There’s a joke that the best place to hide a dead body is page 2 of Google as page 1 of Google captures a whopping 95% of all traffic, rest all the pages in total draw only 5% of traffic. You can see the difference here, this can drastically impact your business compared to being on the 1st page and the rest. 

In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a website, blog, or online store, SEO can help you get free targeted traffic from search engines. 

The majority of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and gain visitors to your website or customers to your online store, your website needs to appear in one of the 

top positions. SEO is not only about search engines but good SEO practices improve the user experience and usability of a website. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust. 

Let’s look at some importance of SEO for 

businesses: 

  • Organic Search Is Most Often the Primary Source of Website Traffic
  • SEO Builds Trust & Credibility 
  • Good SEO Also Means a Better User Experience 
  • Local SEO Means Increased Engagement, Traffic & Conversions 
  • Understanding SEO Helps You Understand the Environment of the Web
  • It’s A Long-Term Strategy 
  • SEO Brings New Opportunities to Light 
  • If You’re Not on Page 1, You’re Not Winning the Click, and SEO helps you with that.
  •  It is cost- effective 
  • It Build Brand Awareness 
  • SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.

Without SEO, it’s hard to say how we would ever find websites, businesses, or the information we seek on a daily basis. The search engine results would be too easy to manipulate, and as users, we would have to look much longer and harder to find valuable sites instead of the ones simply manipulating the results to get to the first page. Basically, SEO is important because it ensures that typical people don’t have to search for more than a few seconds to find the information or products they want. 

After overviewing what search engine optimization is, why it’s important, keep in mind that SEO should be treated as a positive practice with long term benefits, not a rocket science with immediate results. Your rankings highly depend on who you are competing with, including the size of the company, years in business and their own on and off-site SEO efforts. Improving your digital presence is an ever-growing task and it’s only for those who are willing to stay in the race for a long time.