27 Jan Why You Should Use Google video Ads for Your Business
If you ever have question in your mind like “Why to use Google Ads?” the answer should be “Why not?” In a sea of seemingly endless searches, dropping a bucket in to see how much revenue you could bring up is the best idea indeed!
Google AdWords launched in 2000, just two years after the Google search engine functions as a pay-per-click marketing strategy targeting digital consumers. In 2018, the platform was rebranded as Google Ads.
While the Google market runs rife with potential leads, its popularity makes it a competitive atmosphere. The Google network has something for businesses of all sizes with different budgets and different advertising goals. Different target audiences — most of whom have used Google at least once in their life to find the answer to a problem.
To start capitalizing on the astronomical number of searches that take place on Google daily, and quickly earn the attention you need to grow your bottom line, there’s no better way to start than by signing up to use Google Ads. At the end of 2019, ads on the platform were being viewed by 90% of the internet population.
Google Ad Video is a perfect example of a resource with plenty of potential for growth. The most commonly used YouTube video ads are called TrueView ads, and they come in three formats.
- In-Stream: Video that plays during a YouTube video stream. The host of the video, also known as a YouTube partner, agrees to have ads play in exchange for monetary compensation. They normally appear at the beginning, middle, or end of the stream. In-stream ads are beneficial because they provide the viewer with the option to skip the ad after five seconds and return to their video. Unlike other types of PPC content, these ads don’t charge you unless a viewer watches your ad for 30 seconds or more.
- In-Search: In-search ads are linked to keywords. When a YouTube user searches for your keyword, your ad appears in the results window. If the ad video is clicked, you’re charged for it. This method lacks the safety net of the five-second skip rule but has merits of its own. For example, your ad is more likely to reach its target audience if it’s delivered by a search term.
- In-Display: In-display ads are those which appear in the sidebar or search results. They’re marked with an “ad” indicator. Once clicked, you’re charged for the ad. These ads are extremely precise, guaranteeing the viewer wanted to see your content. Unlike other ad formats which self-populate, the viewer chooses this ad of their own accord.
63% of consumers say they would happily click on a Pay per Click ad, so in addition to organic search, Google Ads is certainly a desirable route to take.