10 Feb Grow Your Business with Visual Storytelling

Today’s businesses need to tell compelling stories and this is achieved most effectively through the use of visual content.
Humans are visual creatures and can process images 60,000 times better than they can process text.
Visual storytelling is a strategy for using visual content to communicate a narrative. An effective piece of visual storytelling inspires an emotional response, educates the audience, and/or guides them to a particular conclusion.
Visual storytelling can take place in a single piece of content—such as a motion graphic, infographic, or social media post—or it can be achieved over the course of several connected and complementary pieces of content.
Studies have shown that blog posts with visuals drive up to 180% more engagement than those without. Posts with videos attract over three times more inbound links than plain text posts.
Different content requires different approaches. Photos tend to be most effective when you’re trying to get your customers to believe in something.
Memes are a great way to inject some personality into your brand. They’re cheap, quick and easy to make, relatable, and wide-reaching. If used correctly, they can increase your brand visibility and engagement exponentially.
On average, people retain 95% of the info they receive in a video to the 10% that they read through text. Interestingly, while most people prefer branded content in video form to almost any other type of content, the vast majority of them don’t like listening to them. The best way to optimize your video marketing is to use subtitles or have text imposed onto it.

The right approach for your business depends on what you want to achieve for your brand as a whole and in particular campaigns. Set clear goals and define your target audiences and you’ll be able to find the right visual medium to bring your story to life.