A huge TVC, Outdoor, Radio and Digital amplification of the campaign was taken as an approach to reach out to and connect the TG to the Group and its projects and generate maximum leads from home buyers....

An led Fragrance diffuser was created and placed in the dancing arena of Sunburn. An attractive stall was conceptualized for the festival keeping in mind TG of the brand. Diffusers were used at the stall and Dancing arena to diffuse voyage fragrance at the festival. ‘Customize your Park Avenue Wings’ activity was initiated where target group (TG) was asked to select their favorite version of the park avenue wing appearing on the LED screens and to pose with it. TG was then asked to upload these pictures on Park Avenue handle using #Voyagetosunburn to win a free sample and Glow wristbands! ...

Pool football activity and virtual reality games were specially designed for the brand launch pan-india. experiential campaigns were organized at high footfall malls across North India, insync with their tagline ‘khelte raho’. ...

Navtal is a 100+ year old brand from the house of Godrej that holds its own position in the market. No other padlock brand is as old as Navtal and neither can the competition products match its quality. Hence, we renamed Navtal – padlock cha raja (just like lalbaug cha raja is known as the king of all Ganpati pandals in Mumbai)...