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Mahakumbh 2025 stands as a remarkable testament to the evolving nature of brand engagement, drawing an astounding 45 crore visitors over the course of just a few months. This is reflected in the steadily increasing budgets of brands over the past few decades. In 2019, brands spent between ₹1200 to ₹1500 crores on such events, a figure that has now soared to ₹4500 crores. This threefold increase in brand expenditure highlights a significant trend: beyond music festivals, fests, and other gatherings, religious events like the Kumbh Mela have emerged as key platforms for engaging with vast audiences. Among the top spenders at the Mahakumbh Mela, the Fast-Moving Consumer Goods (FMCG) sector leads the pack, contributing ₹120 crores. Telecom companies and digital platforms follow closely, with investments ranging from ₹80 to ₹100 crores and ₹50 to ₹70 crores, respectively. Historically, brands have relied on music festivals, cultural fests like Sunburn, Hornbill, and Lollapalooza,...

  In today's fast-paced world, standing out in event marketing is crucial. At our event agency, we’ve seen firsthand how powerful videos can be in creating immersive and unforgettable experiences. From anamorphic content to LED mapping videos, we harness innovative video technologies to bring brands to life and leave a lasting impression on audiences. Anamorphic Content: Creating Visual Spectacles Anamorphic content is one of our favorite tools for transforming ordinary spaces into extraordinary visual spectacles. This technique uses specially designed graphics and projectors to create 3D illusions that pop out of flat surfaces. It’s always a thrill to watch attendees’ faces light up as they interact with these mind-bending visuals. By incorporating anamorphic content into events, we help brands not only grab attention but also create memorable experiences that resonate long after the event is over.     Animated Videos: Engaging and Informative Animated videos have become a staple in our event marketing toolkit. These videos are...