Brands need to constantly innovate and evolve in order to survive in an ever-changing market. A major way to stay ahead of the game is Brand Innovation. Experiential marketing agencies help to constantly adapt products and services to suit customer requirements and maintain relevance.   Brand Innovation is usually defined as anything new a brand does – like launching a new product or making changes to an existing one. Brand innovation is the driving force behind brands that have been running for decades and is an imperative aspect of brand marketing. Explaining and expressing a brand’s innovation concept is important. Branding agencies help establish connections between existing products and services to new ones.   The 5 I’s of brand innovation There are five phases to brand innovation, each combining creativity and analysis to develop a bespoke strategic plan. Below, we introduce the five I’s of brand innovation.   Intent Brand innovation begins with identifying intent. To define the...

From a hands-on activity to a sensory experience, experiential marketing takes form in a multitude of ways, with the use of technology being increasingly at the forefront of these immersive events.   The idea of creating a unique brand experience has been becoming more and more palatable as digital advertising, as we know, is decaying. Gone are the days when a simple display ad could gain interest of intelligent, well-read, and well-researched consumers. Brands now need new methods which can deliver the ultimate memorable experience which will stay with the TG for years to come.   According to studies, 84% of millennials do not trust traditional marketing and less than 1% claim to be influenced by ads. The new generation values experience over everything else and it is not surprising that experiential technologies for marketing are more effective than traditional marketing for millennials and Gen Z, who are in the prime working years of...

The importance of Below the Line (BTL) activities in any rural marketing effort can never be underestimated. The need for focused communication aimed at specific target audiences, with varying traditions, cultures, languages and dialects.The traditional belief is that mass media does not reach everyone in rural India. Today, the rural market is a vast area with around 895 million people in over 664,000 villages. It is estimated that this population will increase by 1.7% by 2022. All BTL activities are aimed at generating word of mouth publicity for the product or service being promoted among the target audience, in a specific geographical location using specially developed communication packages. I would include any non-media activity or roadshow which takes the route of either one on one or group communication using different delivery mechanisms. For expensive consumer durables or services, where promotional efforts have to build in the ‘touch & feel’ or demonstration aspects,...

Brands are like people with their stories, histories, and (customer) relationships. These relationships stand on the bedrock of experiences that a customer has with a brand. Positive relationships with customers are a cornerstone for retail success in the post-covid world. Thus, it is a modern mandate that retailers must make all the touchpoints conducive to build a more profitable relationship with their target customers. One way to achieve this is by organizing BTL events & activations in the target markets and amongst the target audience to maximize brand awareness.   As the markets open gradually and live events are restored, experiential marketing is primed to return to the spotlight. Many old and new avenues have opened for retailers looking to connect and engage with self-isolating customers, from in-store activations to festivals and brand events in local markets. And after a year of online shopping and zoom fatigues, customers are now looking for...

Branding is equally important for both small and large businesses. Many business owners perceive branding as just a logo and therefore believe it is not an essential component for their marketing success. Little do they realize that many successful brands have effective branding, as branding provides businesses with numerous benefits such as having a strong identity, personality and a point of difference, which are crucial factors to help you stand out from the crowd. With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand has become crucial for businesses to differentiate themselves from their competitors.   Focus on building brand identity, not just name recognition.  Of course, you want prospects to remember who you are. But most importantly, you need them to understand what you can do for them. So keep all your communications focused on making those benefits tangible for your customers. Creatively, your advertising...

Marketing being a diversified sector coherently demands various activities that help you achieve the desired goals. As time changes, people find new ways of dealing with the problems, so is with the marketing trends and strategies. Gone are the ways when only traditional marketing activities were responsible for generating leads.   BTL activities include direct mail campaigns, brand promotions activities, trade shows, catalogues, brand promotions, activities, telemarketing, free sampling, exhibitions and targeted search engine marketing. BTL activities are more interactive and allow brands and consumers to connect on a personal level. BTL activities are using out-of-the-box activities to attract and engage more people to a brand.   Advantages of investing in BTL activities:   Creates Brand Awareness: BTL activities help marketers to spread awareness about the brand. It helps people to connect with the brand and explain the benefits offered by the brand through various creative ways. BTL activations help in attracting more customers while...

Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock.   Why Guerrilla Marketing Makes So Much Sense now? 2021 has made us more aware of our environment. Life has slowed down. Almost decelerated. Marketing budgets are lower than ever.  This is exactly why, now is the perfect time to let the guerrilla out. As for guerrilla Marketing, it is simple to appreciate, easy to execute and inexpensive.   Guerrilla marketing is aimed towards existing customers in order to increase their engagement with the product or service. They are easier to recognize and will more likely share the experience with their friends. In order for guerrilla marketing to be successful, it must be extremely unique, because these campaigns can easily go viral and boost your brand.   Components for Guerilla Marketing Campaign Guerilla marketing campaigns are considerably cost-effective and unquestionably a unique...

A huge TVC, Outdoor, Radio and Digital amplification of the campaign was taken as an approach to reach out to and connect the TG to the Group and its projects and generate maximum leads from home buyers....

An led Fragrance diffuser was created and placed in the dancing arena of Sunburn. An attractive stall was conceptualized for the festival keeping in mind TG of the brand. Diffusers were used at the stall and Dancing arena to diffuse voyage fragrance at the festival. ‘Customize your Park Avenue Wings’ activity was initiated where target group (TG) was asked to select their favorite version of the park avenue wing appearing on the LED screens and to pose with it. TG was then asked to upload these pictures on Park Avenue handle using #Voyagetosunburn to win a free sample and Glow wristbands! ...

Pool football activity and virtual reality games were specially designed for the brand launch pan-india. experiential campaigns were organized at high footfall malls across North India, insync with their tagline ‘khelte raho’. ...