The importance of Below the Line (BTL) activities in any rural marketing effort can never be underestimated. The need for focused communication aimed at specific target audiences, with varying traditions,...
It doesn’t matter if you run a small local shop or a big national company. Social media is more than just a trend. It is an essential piece of your...
Brands are like people with their stories, histories, and (customer) relationships. These relationships stand on the bedrock of experiences that a customer has with a brand. Positive relationships with customers...
Branding is equally important for both small and large businesses. Many business owners perceive branding as just a logo and therefore believe it is not an essential component for their...
Marketing being a diversified sector coherently demands various activities that help you achieve the desired goals. As time changes, people find new ways of dealing with the problems, so is...
Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock. Why Guerrilla Marketing Makes So...
A huge TVC, Outdoor, Radio and Digital amplification of the campaign was taken as an approach to reach out to and connect the TG to the Group and its projects...
An led Fragrance diffuser was created and placed in the dancing arena of Sunburn. An attractive stall was conceptualized for the festival keeping in mind TG of the brand. Diffusers...
Pool football activity and virtual reality games were specially designed for the brand launch pan-india. experiential campaigns were organized at high footfall malls across North India, insync with their tagline...
Navtal is a 100+ year old brand from the house of Godrej that holds its own position in the market. No other padlock brand is as old as Navtal and...