01 Dec HOW INTEGRATED MARKETING COMMUNICATION HELPS YOUR BRAND
Brand recognition is more than just a name and a logo. Your brand is the holistic perception of your company. It’s the recognition of your business entity that helps you...
18 Oct IMPORTANCE OF RADIO MARKETING
Local radio continues to punch above its weight when it comes to return on investment for marketing campaigns. Radio has been a titan in the communication centre since its inception...
28 Sep INNOVATIVE BRANDING SOLUTION 2022
Brands need to constantly innovate and evolve in order to survive in an ever-changing market. A major way to stay ahead of the game is Brand Innovation. Experiential marketing agencies...
14 Sep Technology Trends in Experiential Marketing
From a hands-on activity to a sensory experience, experiential marketing takes form in a multitude of ways, with the use of technology being increasingly at the forefront of these immersive...
29 Mar BTL: An integral part of Rural Marketing
The importance of Below the Line (BTL) activities in any rural marketing effort can never be underestimated. The need for focused communication aimed at specific target audiences, with varying traditions,...
28 Feb Experiential Marketing Trends in 2022
Brands are like people with their stories, histories, and (customer) relationships. These relationships stand on the bedrock of experiences that a customer has with a brand. Positive relationships with customers...
14 Feb Marketing Tips for Better Brand Image
Branding is equally important for both small and large businesses. Many business owners perceive branding as just a logo and therefore believe it is not an essential component for their...
07 Feb Importance of BTL Advertising Activities for Brand Promotion
Marketing being a diversified sector coherently demands various activities that help you achieve the desired goals. As time changes, people find new ways of dealing with the problems, so is...
10 Jan Is Guerrilla marketing the new age marketing
Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock. Why Guerrilla Marketing Makes So...
08 Jan #BADESAPNOKABADAGHAR
A huge TVC, Outdoor, Radio and Digital amplification of the campaign was taken as an approach to reach out to and connect the TG to the Group and its projects...
18 Jul #VOYAGETOSUNBURN
An led Fragrance diffuser was created and placed in the dancing arena of Sunburn. An attractive stall was conceptualized for the festival keeping in mind TG of the brand. Diffusers...
18 Jul #KHELTE RAHO
Pool football activity and virtual reality games were specially designed for the brand launch pan-india. experiential campaigns were organized at high footfall malls across North India, insync with their tagline...
17 Jul #PADLOCKCHARAJA
Navtal is a 100+ year old brand from the house of Godrej that holds its own position in the market. No other padlock brand is as old as Navtal and...