Hidden thought behind Great Logos

Symbols are a succinct and efficient way of communicating information about any business. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services. Every logo has a hidden meaning or thought behind it, which reflects the personality of the brand. From the ocean of numerous logos here are five great logos and hidden thoughts behind them.



McDonald’s logo’s golden arches are a distinctive identity and everyone recognizes it. The yellow color stands for the raw energy of young people who are the target customers of the company. This color also is the color of sunshine, symbolizing hope.


The logo is now known for its sleek and clean design. It has a half bitten apple, symbolizing the byte of the electronic world. Note that just a simple but elegant shape of an apple makes this design, which is scalable and versatile.


The logo has a three-pointed star that conveys that the company dominates the land, sea, and air. It was in 1901 when a father gave orders of 36 cars to Daimler-Motoren-Gesellschaft but with a condition that his 11-year-old daughter’s name Mercedes be given to the order. That was the reason that the brand name Mercedes and its insertion in the logo came into existence.


The Pepsi logo is shaped like a soft drink bottle cap that appears to be like a happy customer enjoying the soft drink. The logo uses red, white, and blue colors to convey its message of celebration and joy.


The logo was first designed in 1925 and it has remained unchanged since then. The logo features two interlocking ‘c’s that are bold and black. These letters stand for the names of founders’ – Coco Chanel, who design the logo. The inspiration behind the logo was the windows of the orphanage where Chanel grew up.