14 Feb Marketing Tips for Better Brand Image

Branding is equally important for both small and large businesses. Many business owners perceive branding as just a logo and therefore believe it is not an essential component for their marketing success. Little do they realize that many successful brands have effective branding, as branding provides businesses with numerous benefits such as having a strong identity, personality and a point of difference, which are crucial factors to help you stand out from the crowd.

With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand has become crucial for businesses to differentiate themselves from their competitors.

1. Focus on building brand identity, not just name recognition. 

Of course, you want prospects to remember who you are. But most importantly, you need them to understand what you can do for them. So keep all your communications focused on making those benefits tangible for your customers.

Creatively, your advertising can still be out-of-the-box. But strategically, it must be on-target. If not, then you’re simply building buzz for your campaign, not brand equity for your company.

2.   Don’t mistake a “consistent look” for a “consistent image.”

Too many companies think the task of building brand identity begins and ends with the corporate standards manual. They choose company colors, standardize layouts, and designate “logo police.” Not that there’s anything wrong with that. It’s just that these actions are not enough to help communicators across the organization speak with one voice.

3. Having a dedicated marketing plan

Many companies come up with ideas to market themselves and establish a brand identity but have neither the resources nor a plan as to how they will reach their audience. You must have a well-thought out marketing plan in place before your branding strategy will work.

4. Create a unique value proposition

A unique value proposition is what makes you different from your competitors. It comes in the form of an effective statement or combination of statements which describe your business to customers, in a manner which will make them want to engage with you and buy from you. 

Creating a memorable brand requires consistent use of type, color, images, and language, but it’s worth it. When consumers instantly recognize who you are and what you stand for all based on a logo, you’ve become more than just a name and a symbol and the kind of out of box experience that you provide your customers. It is very important to advertise your brand in a way that it gives a real time experience to your customers of what you are offering as a brand.