02 May Music Festival Activation at Vh1 Supersonic
VH1 Supersonic 2024, the ultimate music extravaganza, descended upon Pune with a whirlwind of energy and excitement. As one of India’s most anticipated Music festivals, it brought together music lovers for an unparalleled experience in Brand activation and Experiential marketing.
Set against the picturesque backdrop of Pune, the festival grounds buzzed with anticipation as fans eagerly awaited performances from a star-studded lineup. From headliners like KING and Major Lazer to a diverse array of local and international talent across various genres, the music scene was nothing short of epic.
VH1 Supersonic 2024 was not just a celebration of music; it was a vibrant tapestry of culture, creativity, and connection. And we were thrilled to be a part of it, curating not one, but three dynamic stalls that added an extra spark to the festival experience.
The Skore Zone:
The Skore Zone, sponsored by Skore Condoms, was a playground of excitement and exploration. Here, attendees unleashed their inner heat with our “Just Don’t Stop” photo op, capturing unforgettable moments of fun. The “Can You Skore” challenge tested participants’ skills and wit, garnering enthusiastic engagement from the crowd.
Cheer The “W”
“Cheer the W” was a spirited ode to women’s cricket, anticipating the upcoming WPL season. Attendees showed support for their favorite players with interactive cheer activities. The chance to win hospitality tickets for the season finale added an extra layer of excitement, uniting fans in their love for the game and its incredible athletes.
Hit It or Quit It
“Hit it or Quit it” was our adrenaline-pumping box cricket arena, putting attendees’ skills to the test. With the fastest ball bowled in the last Women’s Premier League clocking in at an impressive 130.5 kmph, participants faced the ultimate challenge. The crowd roared with anticipation as brave souls showcased their talent and determination in the name of friendly competition.
Top Brand Activation Agencies look forward to music festivals as they can unleash their creativity which goes in sync with the Brand. Vh1 Supersonic has a footfall of around 20,000 per day making brands excited to get in-touch with their TG and promote their products and at the same time create memorable experiences.
These three stalls weren’t just attractions; they were experiences that brought people together, sparked laughter and camaraderie, and left lasting memories. As VH1 Supersonic 2024 came to a close, we were proud to have played a part in creating moments of joy, connection, and celebration. Until next time, let’s keep the spirit of Supersonic alive!