Every marketer knows that Brand management is important, but not everyone agrees on the reasons. That’s because the strength of your brand is dependent on customer perception, and influencing how you’re perceived by a market is extremely complicated. To build a brand that customers choose over competitors, you need to start with a clearly defined brand vision, organizational self-reflection, and company-wide discipline.  What is Brand management?  In marketing terms, brand management is a series of techniques used to increase the perceived value of a product or service. Effective brand management builds loyal customers through positive brand association and has a positive effect on your bottom line. Additionally, strategic brand management can help companies improve brand recognition, boost revenue, and achieve long-term business goals. Brand management encompasses more than just the aesthetics of a brand. It involves management of an organization’s brand identity, or “all elements that a company creates to portray the...

Traditional marketing is becoming less and less effective nowadays and as a forward-thinking marketeer, you might wonder if there is a better way. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.  Instead of pitching your products or services you are providing truly relevant and useful content to your prospects and customers to help them solve their issues. The key word here is “valuable.” It’s what changes this definition. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out and if people want to consume it, rather than avoid it.    An annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in...

Instagram is a popular social media platform that serves as a medium for brands, especially nowadays, to express themselves to potential customers. Owing to the popularity of instagram (1.074 billion users), brands have set up pages to promote themselves and their products to the large audience on social media. With the right marketing strategy, brands can establish themselves, get engagements, promote their services, and increase sales using instagram. Keeping this in mind, Instagram has also launched a variety of features on its platform to help brands bring more engagements. And one such feature is Instagram Stories.  Stories were launched in 2016, and now more than 500 million instagrammers use stories daily. It is one of Instagram’s most popular features and has attracted many brands to exploit it. "Small businesses should leverage Instagram Stories to market their products and services, getting their messages to followers that otherwise might not see regular Instagram...

Change is never easy, but as businesses look towards a post-COVID-19 future, for many enterprises, their traditional business models, products, and services have to change in the very near future if their companies are to survive. It’s safe to say that COVID has had an enormous impact on every single industry. Even though we may have gotten used to the “new normal” by now, these changes are still tricky to navigate because at the end of the day that’s exactly what they are – changes. In India and around the world, the impact of the corona virus pandemic is not limited to a few sectors but is evident across all stakeholders of the economy. For instance, the venture capital activity in the Indian ecosystem has witnessed a slowdown as social distancing and self-isolation is hampering investor meetings. Similarly, a negative impact is evident across both the white-collar and the blue-collar sector. Needless...

Fathers are undoubtedly an integral part of the family, his love for his children is unmatched. A father is every son's first hero and every daughter's first love. The significance of a father in a child's life is huge.    Fathers, like mothers, are the biggest support in the development of a child's mental and emotional well- being. In simple words, a child learns from what he observes, explores and listens from his close ones and who else is more close to a child than his own father. Studies have shown that when fathers are affectionate and supportive, it greatly affects a child’s cognitive and social development. It also instills an overall sense of well-being and self confidence. The way a father treats his child will influence what he or she looks for in other people. Friends, lovers and how he/she sees their life, will all be based on how the child...

Over the past couple of years, Pinterest has become one of the most popular social networking sites and  a powerhouse social network for businesses in today’s world. When it comes to Social media marketing, Pinterest helps in expanding the reach of the business to its potential customers who might not see the brand otherwise.  Here are 6 reasons that will convince you to include Pinterest in your  Social Media Marketing Strategy.    1. Pinterest Converts More Browsers into Buyers The unique feature of Pinterest compared to most social media handles, is that it reduces the number of steps from discovery to conversion. This means that visitors from Pinterest convert into leads or sales faster than any other social media sources. Regardless of what you sell or offer, images are a provocative way of telling a story, and Pinterest gives brands a great opportunity to do so immediately.  2. Pinterest Drives Tons of Traffic Pinterest is a great...

Brand storytelling is an art of making a meaningful and strong connection with your customers by using a narrative story that conveys the message to the audience and adds more value to what the brand stands for. Storytelling helps you build relationships with your customers and a memorable story is exactly what people need, to know your business. Through Brand storytelling, customers can effectively connect and humanise your brand and you can easily communicate things like who you are, what you do, and how you can help people. The more effectively this is done, the better you can stand out and stick to your position in the marketplace. It's important for a brand to create a story so it can connect with its customers emotionally, and more importantly connect with its target audience. A Brand story resonates on an emotional level with your audience.  A Brand story can have many elements to it:...

Symbols are a succinct and efficient way of communicating information about any business. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services. Every logo has a hidden meaning or thought behind it, which reflects the personality of the brand. From the ocean of numerous logos here are five great logos and hidden thoughts behind them.   McDonald’s McDonald’s logo’s golden arches are a distinctive identity and everyone recognizes it. The yellow color stands for the raw energy of young people who are the target customers of the company. This color also is the color of sunshine, symbolizing hope. Apple The logo is now known for its sleek and clean design. It has a half bitten apple, symbolizing the byte of the electronic world. Note that just a simple but elegant shape of an apple makes this design, which is scalable and...

As we approach the first anniversary of the ‘Janata Curfew’ an unprecedented lockdown, the country is facing a second wave of coronavirus. Let’s go through the key highlighted area from past one year. Following a surge in COVID-19 cases in Mumbai, Pune and other cities, the calls for widening the scope of the vaccination program have only grown stronger and louder. With the availability vaccines, now several experts are in favor of a mammoth scale-up in the government's immunization drive to safeguard the vulnerable. The pandemic has been a real test for entrepreneurs. Founders have had to adapt like never before, turn adversity into an advantage and create the best possible outcomes. The investors adopted a cautious approach, they continued to diversify their portfolio and support existing portfolio companies with small ticket-size funding and follow-on rounds. More importantly, the past year has brought to the front the value of creating and investing in...

Influencer marketing combines word-of-mouth reviews with celebrity endorsements. Brands work to find a public figure or well-known name within their niche and ask them to talk about their products or engage with their content. Depending on the company, this can be a low-key exercise, or a pricey form of marketing. On one end, small non-profits ask local news anchors or RJs to promote them. On the other end, some brands are willing to pay lacs of Rupees just for one Instagram post from any Bollywood celebrity or Cricketer. Finding the right partner to showcase the brand is key, and when it’s done right, the brand can flourish. The rise of ad-blockers has led to more companies trying to connect with potential customers on a personal level instead of broadcasting blanket ads. Companies have started using influencers as recruiters for their brands. Their blog might only reach 1,000 people per day, but their...