Company name: Amul

Brief: Plan a launch campaign for Sporto red

Approach: Connecting target group (TG) with the brand’s tagline – ‘khelte raho’ digitally and on- ground

Implementation: Pool football activity and virtual reality games were specially designed for the brand launch pan-india. experiential campaigns were organized at high footfall malls across North India, insync with their tagline ‘khelte raho’. Participants live scroe updates went on their FB page as soon as they finished playing. TG was encouraged to like and share the Sporto red FB page, tag and upload selfies using the campaign hashtag to participate in the activities. Participants received free merchandise and discount vouchers.

Key highlights: #khelteraho was used for further digital amplification to create a digital connect with the target group and maintain brand recall.