14 Sep Technology Trends in Experiential Marketing

From a hands-on activity to a sensory experience, experiential marketing takes form in a multitude of ways, with the use of technology being increasingly at the forefront of these immersive events.

The idea of creating a unique brand experience has been becoming more and more palatable as digital advertising, as we know, is decaying. Gone are the days when a simple display ad could gain interest of intelligent, well-read, and well-researched consumers. Brands now need new methods which can deliver the ultimate memorable experience which will stay with the TG for years to come.

According to studies, 84% of millennials do not trust traditional marketing and less than 1% claim to be influenced by ads. The new generation values experience over everything else and it is not surprising that experiential technologies for marketing are more effective than traditional marketing for millennials and Gen Z, who are in the prime working years of their lives and are extremely valuable to marketers across all industries.

Here are top 3 technology trends in Experiential Marketing

Augmented Reality / Virtual Reality

Brands are focusing more and more on creating immersive experiences for customers using augmented reality and virtual reality in creative ways to utilize the power of experiential marketing.

Virtual reality, when used correctly, can fully immerse customers in the experience of the brand or product as it creates an entire reality which is based around the brand or product for the customers to interact with. Photo and gif booths are increasingly using virtual reality and augmented reality these days.

Modern Photo Booth

The rapid growth of experiential marketing solutions can be linked to the supplementary development of technology, which has enabled new avenues for experiential marketing via digital means. The photo booth is a classic example of this phenomenon and photo booths for event activations have become an experiential marketing trend.

Branding is more effective in modern photo booths as every aspect of the booth can be controlled and branded exactly as per the brand’s specifications. This further aids experiential marketing as it gives brands yet another way to control the customer’s experience of the brand and its journey.

Holographic Technology

Catching the eye of potential customers is the number one aim and eight seconds is now believed to be the average customer attention span. 3D holographic displays using 3D holographic fans can be used in brand activations and event activations to create that X-factor that may win over the customer who attends the activations. There are limitless possibilities when it comes to using 3D holographic fans in experiential marketing

Experiential marketing is the new wave of marketing that is meant to transcend the traditional methods of marketing that have become ineffective due to various factors, out of which primarily is the fact that the newer generation has lost faith in advertising and seek authentic, honest, and impactful experiences with brands.