05 May Why is it important to Create a Brand Story for your brand?
Brand storytelling is an art of making a meaningful and strong connection with your customers by using a narrative story that conveys the message to the audience and adds more value to what the brand stands for. Storytelling helps you build relationships with your customers and a memorable story is exactly what people need, to know your business.
Through Brand storytelling, customers can effectively connect and humanise your brand and you can easily communicate things like who you are, what you do, and how you can help people. The more effectively this is done, the better you can stand out and stick to your position in the marketplace.
It’s important for a brand to create a story so it can connect with its customers emotionally, and more importantly connect with its target audience. A Brand story resonates on an emotional level with your audience.
A Brand story can have many elements to it: a story with personal experience that made you create the brand, a story about the people building your product or service, or something that you had dreamt of for a very long time and have seen materializing. Stories like these are an inspiration to the audience and they even end up following the brand on Social Media, because they are inspired by the story.
A brand story can get you more audience, more recognition and can generate more noise for the brand. Infact, it even adds more value to the brand. A brand’s storytelling can do so much more than connect with its audience. It gets a Brand noticed in a world full of competitors and can have a major impact on your overall Brand Presence.
A brand story can also help the brand’s customers to believe in the Company’s decisions and increase shareholders’ trust.
To have a memorable Brand story and a positive impression about what your brand is and what you stand for is all that matters.
Brand Stories are best expressed through videos. Here are some great examples –