28 Feb

Posted at 11:30h in Campaign
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Brands are like people with their stories, histories, and (customer) relationships. These relationships stand on the bedrock of experiences that a customer has with a brand. Positive relationships with customers are a cornerstone for retail success in the post-covid world. Thus, it is a modern mandate that retailers must make all the touchpoints conducive to build a more profitable relationship with their target customers. One way to achieve this is by organizing BTL events & activations in the target markets and amongst the target audience to maximize brand awareness.   As the markets open gradually and live events are restored, experiential marketing is primed to return to the spotlight. Many old and new avenues have opened for retailers looking to connect and engage with self-isolating customers, from in-store activations to festivals and brand events in local markets. And after a year of online shopping and zoom fatigues, customers are now looking for...

14 Feb

Posted at 10:44h in Campaign
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Branding is equally important for both small and large businesses. Many business owners perceive branding as just a logo and therefore believe it is not an essential component for their marketing success. Little do they realize that many successful brands have effective branding, as branding provides businesses with numerous benefits such as having a strong identity, personality and a point of difference, which are crucial factors to help you stand out from the crowd. With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand has become crucial for businesses to differentiate themselves from their competitors.   Focus on building brand identity, not just name recognition.  Of course, you want prospects to remember who you are. But most importantly, you need them to understand what you can do for them. So keep all your communications focused on making those benefits tangible for your customers. Creatively, your advertising...

07 Feb

Posted at 09:06h in Campaign
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Marketing being a diversified sector coherently demands various activities that help you achieve the desired goals. As time changes, people find new ways of dealing with the problems, so is with the marketing trends and strategies. Gone are the ways when only traditional marketing activities were responsible for generating leads.   BTL activities include direct mail campaigns, brand promotions activities, trade shows, catalogues, brand promotions, activities, telemarketing, free sampling, exhibitions and targeted search engine marketing. BTL activities are more interactive and allow brands and consumers to connect on a personal level. BTL activities are using out-of-the-box activities to attract and engage more people to a brand.   Advantages of investing in BTL activities:   Creates Brand Awareness: BTL activities help marketers to spread awareness about the brand. It helps people to connect with the brand and explain the benefits offered by the brand through various creative ways. BTL activations help in attracting more customers while...

29 Jun

Posted at 05:59h in Campaign
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Change is never easy, but as businesses look towards a post-COVID-19 future, for many enterprises, their traditional business models, products, and services have to change in the very near future if their companies are to survive. It’s safe to say that COVID has had an enormous impact on every single industry. Even though we may have gotten used to the “new normal” by now, these changes are still tricky to navigate because at the end of the day that’s exactly what they are – changes. In India and around the world, the impact of the corona virus pandemic is not limited to a few sectors but is evident across all stakeholders of the economy. For instance, the venture capital activity in the Indian ecosystem has witnessed a slowdown as social distancing and self-isolation is hampering investor meetings. Similarly, a negative impact is evident across both the white-collar and the blue-collar sector. Needless...

07 Apr

Posted at 05:42h in Campaign
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Symbols are a succinct and efficient way of communicating information about any business. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services. Every logo has a hidden meaning or thought behind it, which reflects the personality of the brand. From the ocean of numerous logos here are five great logos and hidden thoughts behind them.   McDonald’s McDonald’s logo’s golden arches are a distinctive identity and everyone recognizes it. The yellow color stands for the raw energy of young people who are the target customers of the company. This color also is the color of sunshine, symbolizing hope. Apple The logo is now known for its sleek and clean design. It has a half bitten apple, symbolizing the byte of the electronic world. Note that just a simple but elegant shape of an apple makes this design, which is scalable and...

10 Feb

Posted at 06:18h in Campaign
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Today’s businesses need to tell compelling stories and this is achieved most effectively through the use of visual content. Humans are visual creatures and can process images 60,000 times better than they can process text. Visual storytelling is a strategy for using visual content to communicate a narrative. An effective piece of visual storytelling inspires an emotional response, educates the audience, and/or guides them to a particular conclusion. Visual storytelling can take place in a single piece of content—such as a motion graphic, infographic, or social media post—or it can be achieved over the course of several connected and complementary pieces of content. Studies have shown that blog posts with visuals drive up to 180% more engagement than those without. Posts with videos attract over three times more inbound links than plain text posts. Different content requires different approaches. Photos tend to be most effective when you’re trying to get...

08 Jan

Posted at 14:21h in Campaign
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A huge TVC, Outdoor, Radio and Digital amplification of the campaign was taken as an approach to reach out to and connect the TG to the Group and its projects and generate maximum leads from home buyers....

18 Jul

Posted at 06:44h in Campaign
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An led Fragrance diffuser was created and placed in the dancing arena of Sunburn. An attractive stall was conceptualized for the festival keeping in mind TG of the brand. Diffusers were used at the stall and Dancing arena to diffuse voyage fragrance at the festival. ‘Customize your Park Avenue Wings’ activity was initiated where target group (TG) was asked to select their favorite version of the park avenue wing appearing on the LED screens and to pose with it. TG was then asked to upload these pictures on Park Avenue handle using #Voyagetosunburn to win a free sample and Glow wristbands! ...

18 Jul

Posted at 06:36h in Campaign
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Pool football activity and virtual reality games were specially designed for the brand launch pan-india. experiential campaigns were organized at high footfall malls across North India, insync with their tagline ‘khelte raho’. ...

17 Jul

Posted at 12:17h in Campaign
126 Likes

Navtal is a 100+ year old brand from the house of Godrej that holds its own position in the market. No other padlock brand is as old as Navtal and neither can the competition products match its quality. Hence, we renamed Navtal – padlock cha raja (just like lalbaug cha raja is known as the king of all Ganpati pandals in Mumbai)...