Symbols are a succinct and efficient way of communicating information about any business. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services. Every logo has a hidden meaning or thought behind it, which reflects the personality of the brand. From the ocean of numerous logos here are five great logos and hidden thoughts behind them.   McDonald’s McDonald’s logo’s golden arches are a distinctive identity and everyone recognizes it. The yellow color stands for the raw energy of young people who are the target customers of the company. This color also is the color of sunshine, symbolizing hope. Apple The logo is now known for its sleek and clean design. It has a half bitten apple, symbolizing the byte of the electronic world. Note that just a simple but elegant shape of an apple makes this design, which is scalable and...

As we approach the first anniversary of the ‘Janata Curfew’ an unprecedented lockdown, the country is facing a second wave of coronavirus. Let’s go through the key highlighted area from past one year. Following a surge in COVID-19 cases in Mumbai, Pune and other cities, the calls for widening the scope of the vaccination program have only grown stronger and louder. With the availability vaccines, now several experts are in favor of a mammoth scale-up in the government's immunization drive to safeguard the vulnerable. The pandemic has been a real test for entrepreneurs. Founders have had to adapt like never before, turn adversity into an advantage and create the best possible outcomes. The investors adopted a cautious approach, they continued to diversify their portfolio and support existing portfolio companies with small ticket-size funding and follow-on rounds. More importantly, the past year has brought to the front the value of creating and investing in...

India’s rapid growth is creating a new generation of consumers that promise to be an increasingly important market for years to come. The pandemic pushed remote functioning to be adopted by the country and had multiple and lasting effects on various business sectors.  The report says as per Goldman Sachs, 81% of consumers will choose natural beauty products, the evolution of healthy eating where over 86% of young Indian consumers have become more conscious of their food intake and the scrutiny that plays before dining out have found their place in the food industry where for 91% of people, hygiene standards will play a big role when deciding to eat out. Further, the report gives some interesting observations as to how 72% of Indians adopted various means to practice mindfulness through the course of 2020. 2020 allowed marketers to think, introspect and observe the consumer. The pandemic has made individuals re-evaluate their lives...

One can always learn from other successful Marketing campaigns. The Internet has made it easy for businesses to reach to more people faster and achieve their desired goals. Well-planned and executed marketing campaigns by professional marketers can help in obtaining the desired results faster with more ROI. Every marketing campaign has different kinds of goals and its success is measured based on the effectiveness of the campaign in achieving the planned goals. The goals might be creating awareness of their product or lead generation for their business. Here are our top 3 favorite viral marketing campaigns for your geeky mind. Butter Cookie Launch Campaign By Amul: Being one of the most creative brands in India, Amul came up with an excellent marketing campaign on Social Media that got them a great response from the audience. Firstly they shared posts informing the audience about the percentage of butter in their cookies and differentiating them from their competitors...

Today’s businesses need to tell compelling stories and this is achieved most effectively through the use of visual content. Humans are visual creatures and can process images 60,000 times better than they can process text. Visual storytelling is a strategy for using visual content to communicate a narrative. An effective piece of visual storytelling inspires an emotional response, educates the audience, and/or guides them to a particular conclusion. Visual storytelling can take place in a single piece of content—such as a motion graphic, infographic, or social media post—or it can be achieved over the course of several connected and complementary pieces of content. Studies have shown that blog posts with visuals drive up to 180% more engagement than those without. Posts with videos attract over three times more inbound links than plain text posts. Different content requires different approaches. Photos tend to be most effective when you’re trying to get...