07 Feb Importance of BTL Advertising Activities for Brand Promotion
Marketing being a diversified sector coherently demands various activities that help you achieve the desired goals. As time changes, people find new ways of dealing with the problems, so is with the marketing trends and strategies. Gone are the ways when only traditional marketing activities were responsible for generating leads. BTL activities include direct mail campaigns, brand promotions activities, trade shows, catalogues, brand promotions, activities, telemarketing, free sampling, exhibitions and targeted search engine marketing. BTL activities are more interactive and allow brands and consumers to connect on a personal level. BTL activities are using out-of-the-box activities to attract and engage more people to a brand. Advantages of investing in BTL activities: Creates Brand Awareness: BTL activities help marketers to spread awareness about the brand. It helps people to connect with the brand and explain the benefits offered by the brand through various creative ways. BTL activations help in attracting more customers while...